Naomi Campbell Turns Into An Avatar In Equinox’s First Hotel Campaign Film

From a bespoke mirrored box to metamorphosing into an avatar,Vogue contributing editor and this month’s cover star Naomi Campbell showcases the power of the human body in Equinox’s first ever hotel campaign film. Shot by Nick Knight, the video is split into three parts – movement, nutrition and regeneration – and fuses fitness with fashion as the super morphs into several characters.

“I totally understand the vision of Nick Knight and Equinox Hotels coming together and collaborating,” Campbell said of the project. “It’s the future, it’s capturing the young generation. The whole world is into being fit and wanting to take care of themselves. Sticking to your commitment, following through and consistency – this to me is high performance.”

The hotel, which is due to open in New York this summer, is in keeping with the brand’s philosophy of high performance living, as the hotel offers visitors unique fitness programming.

“Equinox is really pushing the boundaries and the human experience,” Knight chimed in. “I think what I’ve always tried to do with exhibitions and films is not finish them... That’s when a film becomes important to people, when they can use their own imagination to finish a story, and that’s what we’ve tried to do with this.”